As we have all heard over and over by now, Kim Kardashian has turned 30 years old. If it wasn’t enough to see and hear all about the several weeks full of celebration, we now find out she used her birthday to earn almost $1 million.
I’m not really sure what Kim Kardashian is exactly famous for—except for showing her crazy family on TV, dating a new guy every week, or posing for risqué pictures. Now that she’s “famous”, all she has to do is show up to her own birthday party to make the big bucks.
Although she didn’t actually turn 30 until October 21, she was celebrating in Las Vegas and New York many weeks before. According to popeater.com, Kardashian is not really a nightclub type of girl. “She only makes those kinds of appearances, even on special occasions, when she is being paid quite well to grace an event with her presence,” the article says.
The Venetian in Las Vegas had one of Kardashian’s first birthday parties on October 15. It was heavily promoted and definitely brought Kardashian fans to the hotel. It is estimated that she made nearly $100,000 from this premier alone. I wonder what it’s like to get paid that much money to attend your own party?
![]() |
Example of poster promoting one of her birthday parties- Taken from http://www.hollyscoop.com/ |
Because her birthday was stretched over several weeks, she was able to get stories in many Celebrity weeklies which was free advertising for her, and cost the magazines nearly $350,000 total. She also earned nearly $1 million in revenue for her brands. For Kardashian, appearances are a great way to “connect with people in places like Oklahoma, where I would never go otherwise. Those girls going to the clubs will be buying my perfume.”
It seems like everything she does is aimed at making money. She is using her “fame” to get fans to spend money on her. She has learned that people want to meet her, and has used this to her advantage. My question is: When is enough really enough?
Personally, I get extremely tired hearing about all the Kim Kardashian hype. She doesn’t do anything to earn the fame that she is given. She gains fame through press and publicity. People want to know what she’s doing and where she’s going at all times.
Peter Madden, founder and president of the branding and public relations agency AgileCat claims that if Kardashian keeps up the way she’s going, she is just going to be an over publicized carbon-copy of Paris Hilton. “There is a fine line between increasing brand equity and overt brand saturation,” Madden says. “If she wants to raise her profile the right way, she is going to have to differentiate and develop a more sustainable plan that Paris Part Two.”
I’m not sure how much more over-publicized and over-rated Kimmy can get!